{"id":22965,"date":"2025-12-31T12:46:20","date_gmt":"2025-12-31T11:46:20","guid":{"rendered":"https:\/\/coincharge.io\/bitcoin-as-a-marketing-turbo\/"},"modified":"2026-01-01T14:47:10","modified_gmt":"2026-01-01T13:47:10","slug":"bitcoin-as-a-marketing-turbo","status":"publish","type":"post","link":"https:\/\/coincharge.io\/en\/bitcoin-as-a-marketing-turbo\/","title":{"rendered":"Bitcoin as a marketing turbo"},"content":{"rendered":"
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Accept Bitcoin for marketing reasons?<\/strong><\/span><\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]What if you could generate more attention for your business with a simple decision – without a traditional advertising budget?
\nThe acceptance of Bitcoin can do just that.<\/p>\n

In this article, we will show you how you can attract Bitcoiners as a new customer group. You will see practical examples from the retail sector and receive specific tips on how to integrate Bitcoin into your marketing mix in a meaningful way.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767192938845{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #6193C9 !important;}”]\n

YouTube: bitcoin as a marketing turbo<\/strong><\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]We have published a video on the Coincharge YouTube channel<\/a> with the topic“Bitcoin as a marketing turbo<\/a>“[\/vc_column_text][vc_video link=”https:\/\/youtu.be\/ABJCxY8uqyM” align=”center” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767090178886{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #6193C9 !important;}”]\n

Who are Bitcoin owners?<\/strong><\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]More than 90% of the German population has already heard of Bitcoin, and between 10 and 15% own Bitcoin.
\nThis group is disproportionately male, between 20 and 45 years old, well educated, has a higher income than average and has an affinity for technology and innovation – but is increasingly also part of the broader middle class.<\/p>\n

It is precisely this target group that is often difficult to reach with traditional marketing methods. The acceptance of Bitcoin offers an effective alternative here.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767090237453{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #6193C9 !important;}”]\n

Practical example: The Frankfurt running store<\/strong><\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text css=””]A good example is the Frankfurt running store, where you can pay with Bitcoin on site.
\nIn addition to the technical implementation, the team has consistently integrated the topic of Bitcoin into its marketing communication. The fact that Bitcoin is accepted as a means of payment is already prominently displayed on the website.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”22957″ img_size=”medium” alignment=”center” onclick=”custom_link” css=”” link=”https:\/\/frankfurter-laufshop.de\/”][vc_column_text css=””]Frankfurter Laufshop<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text css=””]In addition, the topic was actively communicated via press and public relations work – with success: reports followed in the local press, and even heute journal<\/em> reported on it on television.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”22955″ img_size=”medium” alignment=”center” onclick=”link_image” css=””][vc_column_text css=””]Frankfurter Laufshop in the Heute Journal[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]From the Frankfurter Neue Presse of January 27, 2025:<\/strong><\/p>\n

Frankfurt running store accepts bitcoins – “Mega attention and incredible PR”<\/em><\/h2>\n

The number of people who have used the virtual payment method at the Laufshop is not yet in three figures, but it is growing. “It’s mainly young people who are really into it,” says Wiebelhaus. They think it’s cool that the Laufshop is one of the first in the city to offer this option and are spreading the word. The response has been “gigantic”. Wiebelhaus and his employees have already been featured on ZDF, and reports have appeared in print media and podcasts. “We are getting mega attention and incredible PR as a result,” says Wiebelhaus. Not least in the communication bubble in which Bitcoin users operate, word of their commitment has spread. <\/em><\/p>\n

Source: https:\/\/www.fnp.de\/frankfurt\/sein-immer-einen-schritt-voraus-93532551.html<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767090277346{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #6193C9 !important;}”]\n

Practical example: Christmas market in Frankfurt’s banking district<\/strong><\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]Another example is the Christmas market in Frankfurt’s banking district. Bitcoin acceptance was a real topic for the media. Headlines such as “Between banks and Bitcoin – Gibson Christmas market opens<\/a>” (Journal Frankfurt) or “Bratwurst and Bitcoins – Christmas spirit in Frankfurt’s banking district<\/a>” (FAZ) show how strongly the topic was taken up.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”22772″ img_size=”medium” alignment=”center” onclick=”custom_link” css=”” link=”https:\/\/www.journal-frankfurt.de\/journal_news\/Stadtleben-2\/Frankfurter-Weihnachtsmaerkte-Zwischen-Banken-und-Bitcoin-Gibson-Wintermarkt-eroeffnet-44773.html”][vc_column_text css=””]Source: Journal Frankfurt: https:\/\/www.journal-frankfurt.de\/journal_news\/Stadtleben-2\/Frankfurter-Weihnachtsmaerkte-Zwischen-Banken-und-Bitcoin-Gibson-Wintermarkt-eroeffnet-44773.html<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”22778″ img_size=”medium” alignment=”center” onclick=”custom_link” css=”” link=”https:\/\/www.faz.net\/aktuell\/rhein-main\/frankfurt\/besonderer-weihnachtsmarkt-in-frankfurt-2025-gibson-club-lockt-mit-wintermarkt-und-almhuette-accg-110770856.html”][vc_column_text css=””]Source: FAZ https:\/\/www.faz.net\/aktuell\/rhein-main\/frankfurt\/besonderer-weihnachtsmarkt-in-frankfurt-2025-gibson-club-lockt-mit-wintermarkt-und-almhuette-accg-110770856.html<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_message message_box_color=”orange” css=””]\n

Bitcoin is the story that sells.<\/strong><\/p>\n[\/vc_message][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Pia Mai, the organizer of the Christmas market, said in an interview:<\/p>\n

“The turnover with Bitcoin could have been higher. But we were approached extremely often about the fact that you can pay with Bitcoin here. Visitors talked about it a lot – it really was a recurring theme.
\nThe attention in the press, the videos on social media and the many conversations on site ensured enormous visibility. We benefited from this as a Christmas market – and so did Bitcoin, of course.” <\/em><\/p>\n

Source: Gibson Christmas market accepts Bitcoin<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767275091904{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #6193C9 !important;}”]\n

Practical example: Car dealership<\/strong><\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]We developed a concept for a car dealership in which Bitcoin payments can be made via a terminal in the repair area and vehicles can be paid for using Bitcoin invoices. The integration costs were a fraction of the marketing value generated by the media attention alone.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767093699091{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #6193C9 !important;}”]\n

Marketing effect beats payment volume<\/strong><\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]Although around 15% of the German-speaking population own Bitcoin, saving and “HODLing” currently still outweigh spending.
\nHowever, interest in Bitcoin is high: people are talking about it in the media, on social media and in everyday life.<\/p>\n

Even a simple sticker with “We accept Bitcoin” can trigger conversations, generate attention and make visitors curious.
\nAnd even if people interested in Bitcoin ultimately pay with euros, the marketing effect remains: They take notice of your business – and come back.<\/p>\n

The success of bitcoin marketing should therefore not be measured solely by the number of bitcoin payments, but by the reach, attention and customer loyalty achieved.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767093767461{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #6193C9 !important;}”]\n

Little effort, great effect<\/strong><\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]With little technical effort, you can accept Bitcoin payments in your business and actively communicate:[\/vc_column_text][vc_column_text css=”.vc_custom_1767181137596{margin-left: 50px !important;}”]\n