Accept Bitcoin for marketing reasons?
What if you could generate more attention for your business with a simple decision – without a traditional advertising budget?
The acceptance of Bitcoin can do just that.
In this article, we will show you how you can attract Bitcoiners as a new customer group. You will see practical examples from the retail sector and receive specific tips on how to integrate Bitcoin into your marketing mix in a meaningful way.
Who are Bitcoin owners?
More than 90% of the German population has already heard of Bitcoin, and between 10 and 15% own Bitcoin.
This group is disproportionately male, between 20 and 45 years old, well educated, has a higher income than average and has an affinity for technology and innovation – but is increasingly also part of the broader middle class.
It is precisely this target group that is often difficult to reach with traditional marketing methods. The acceptance of Bitcoin offers an effective alternative here.
Practical example: The Frankfurt running store
A good example is the Frankfurt running store, where you can pay with Bitcoin on site.
In addition to the technical implementation, the team has consistently integrated the topic of Bitcoin into its marketing communication. The fact that Bitcoin is accepted as a means of payment is already prominently displayed on the website.
In addition, the topic was actively communicated via press and public relations work – with success: reports followed in the local press, and even heute journal reported on it on television.
Frankfurter Laufshop in the Heute Journal
Practical example: Christmas market in Frankfurt’s banking district
Another example is the Christmas market in Frankfurt’s banking district. Bitcoin acceptance was a real topic for the media. Headlines such as “Between banks and Bitcoin – Gibson Christmas market opens” (Journal Frankfurt) or “Bratwurst and Bitcoins – Christmas spirit in Frankfurt’s banking district” (FAZ) show how strongly the topic was taken up.
Bitcoin is the story that sells.
Pia Mai, the organizer of the Christmas market, said in an interview:
“The turnover with Bitcoin could have been higher. But we were approached extremely often about the fact that you can pay with Bitcoin here. Visitors talked about it a lot – it really was a recurring theme.
The attention in the press, the videos on social media and the many conversations on site ensured enormous visibility. We benefited from this as a Christmas market – and so did Bitcoin, of course.”
Marketing effect beats payment volume
Although around 15% of the German-speaking population own Bitcoin, saving and “HODLing” currently still outweigh spending.
However, interest in Bitcoin is high: people are talking about it in the media, on social media and in everyday life.
Even a simple sticker with “We accept Bitcoin” can trigger conversations, generate attention and make visitors curious.
And even if people interested in Bitcoin ultimately pay with euros, the marketing effect remains: They take notice of your business – and come back.
The success of bitcoin marketing should therefore not be measured solely by the number of bitcoin payments, but by the reach, attention and customer loyalty achieved.
Little effort, great effect
With little technical effort, you can accept Bitcoin payments in your business and actively communicate:
The important thing is: Bitcoin acceptance is not a sure-fire success. It should be part of a holistic PR and marketing strategy – for example through references to invoices, flyers, advertisements or targeted press work. A good story is often worth more to the local press than a traditional advertisement.
One example: we developed a concept for a car dealership in which Bitcoin payments can be made via a terminal in the repair area and vehicles can be paid for using Bitcoin invoices. The integration costs were a fraction of the marketing value generated by the media attention alone.
Conclusion
The Bitcoin community is one of the most loyal target groups of all. Around 15% of people own Bitcoin. Even though many currently prefer to hold their coins, they prefer to buy from merchants who support Bitcoin – often even with euros.
So you gain new customers, reach and visibility simply by displaying the Bitcoin logo in the store, on your website or in the checkout.
Bitcoin acceptance is therefore almost free marketing for a target group with purchasing power.
Accept Bitcoin
If you would like to use Bitcoin for your marketing strategy, arrange your free initial consultation with me now.
